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I think the previous commercial was really great and you have a solid foundation to build from. The things I liked most about it were obviously the video quality and clear logo placement, but what I thought was key was the clear depiction of the RG path. That, the twister, TSC, half-guard/lockdown, and very importantly the no-gi style are trademarks that are extremely important in differentiating what we do vs. what others do. I enjoy history very much and I think incorporating some kind of play on the evolution taking place from where jiu-jitsu was to where it is going would be cool and would tell the story in a way so that others can understand what jiu-jitsu really is and how it can benefit them.
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Have you already opened in Vancouver? I'm in Burnaby and I'd love to stop by.
