I got the first step down, but can't seem to follow through. In the first week when I got started, I was able to get three of my buddies totally pumped for BJJ and got them to attend their first class. One of them acted like he was really into it and was already talking about going to a second class, but he's really cheap and was turned off by the costs (monthly fee, knee pads, cup, mouthguard, rash guards, etc.). One guy said he liked the class, but he already takes muay thai and already has all the gear, but wants to stick with muay thai. One of them is still in college, but went out of his way to buy all new gear for his first BJJ class. Said he liked it, but due to time commitments for school and money issues, will be starting once he graduates in spring of 2013 and finds a job first. Not 100% sure if this will happen, but if he ever decides to do it, at least he has all the gear.
To make matters worse, two of the guys above went to the Burbank location while Eddie Bravo was teaching this summer (even had an all-levels class so beginners could learn from him). They don't even know what a great opportunity they had.