I'm not sure if you guys listen to the Inside BJJ podcast, but their latest episode brings up a pretty valid point... Is Eddie Bravo a Gracie Jiu Jitsu shill? Put in place only to try to sell more Jiu Jitsu to the American public.
The conversation starts around 14:50:
http://www.insidebjj.com/2013/08/18/95-tanner-rice/