Made it to 1:20. If your martial art doesnt have the expose's like some Krav Maga schools where people coreograph themselves being knocked out or thrown, or if your martial art isnt on a Steven Seagal movie, i guess it is not effective. Since his video was posted on here like 4 times, check out Bas Rutten's Street Fighting on Youtube, like 1 out of every 4 moves is a Jiu Jitsu move.
-I like the theory that he was beaten down in his first rolling session and cried right before making this video.