Listening to Eddie on Chael's podcats the other day and Chael gave the example of how it might not be a 'ridiculous dream' that Eddie one day hopes that the winner could get a 1 million, with $250,000 on the line for every win in regulation after Crossfit went from a $2000 prize initially to a million or so just over a year later when Reebok jumped in.
Just imagine if a major sponser jumped on it and it happened to EBI. Just imagine.
Daaaaaayyyyyuuuuummmmm