my thoughts: primola is a black belt. he definitely didn't get there by accident. lots of time in the art, and he most likely has a great skill set.
that having been said, i'm not sure what he is trying to achieve with a lot of his videos. he appears to be trying to sell products and/or websites. but the attention to quality in most of his videos (production, instruction, preparation, etc...) doesn't seem to indicate that he wants to sell a lot of them.
this video in particular has a few good ideas (the armbar, using the free leg to fight his grip, etc...), but he doesn't take the time to flesh them out. also, his partner is using some pretty suspect grips/control on the free leg. and the calf crush battle that he advocates with his first defense doesn't seem to be a battle i would ever want to fight. he figure-4's his own leg and basically adds crushing power against his own calf.
i'm really in no place to criticize a black belt, so take what i say with a grain of salt.
ken, if you ever stumble onto this post by accident, take what i have to say as constructive criticism. i'm sure you have great stuff, and you clearly want to share that. i just feel like better preparation of what you are going to be filming would be very helpful in the presentation and would help us to digest it better.