So when the gracieuniversity.com site was set up and a friend of mine told me about it I thought I would check it out. So you can achieve rank under Hyron and Hener and be recognized as an offical Gracie student. When you start to look at the lesson fees of 7-14 bucks per lesson and belt promotion fees of $80 and 40 or 80 per stripe I don't remember it seems rediculous. BJJ is not a very economical friendly hobby or life choice to compete or advance in I understand, but I feel the Gracie have totally sold out in America the embrace the idea of capitalism to the fullest. I understand that Helio refined technique of jujitsu and created BJJ, but what his sons and grandsons are doing with what he created is almost a mockery of what he created the system for. I respect all BJJ and understand people trying to grow a business with it but the Gracies are selling their name more than anything to profit. Much respect to Eddie Bravo for tweaking everything he learned from Jean Jacques Machado and other to modernize jiu-jitsu and not trying to take peoples money, but instead spread Jiu-Jitsu is a well represented manner. Thank You Eddie.