Personally, I don't know why there always has to be bad blood. If anything, if they were to promote this fight as two top tier guys who really respect eachother and plan on delivering their best performance because they know how tough the other guy is......personally, I think that would excite me more than bad blood. I mean, there's NEVER been bad blood between these guys, so it's not believable. Now you give me a video of BJ saying, "this guy is a warrior. And that's only going to make me fight harder. And we're going to both give it 100% and see who the best man is." Son, That gets me hype.
They need to realize this is a sport, not a soap opera, not WWF. Not every sports team has to have a rivalry for the game to be exciting. Sometimes it's just exciting because both teams are dope as hell so you wanna see who wins. UFC needs new PR.
That's my opinion on it at least.