I guarantee you that the target audience for this was under 14yrs old. It's their strategy to get preteens excited about the new Gracie brand image that they're pimping (word choice deliberate) online. Kid's who aren't allowed to enjoy Eddies brand of psychedelic mysticism, iconoclasm and marijuana advocacy will eat this up with a spoon and want to buy their gi's and dvds. Ralek doesn't think for a moment that this is cool or artistic. He's "taking one" for the family. I can't help but think this does spell a kind of spiritual death for the "family" aspect of the art. It's a short slip, between deliberately commercializing music and forgetting how to express art in it's more physical and martial forms.
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